Today is National “Get To Know Your Customer Day”

I bet you did not know there was a “Get to Know Your Customer Day”. Well neither did I. It is actually observed annually on the third Thursday of each quarter (January, April, July, October) not just once a year. But this is a good time to mention something you should be trying to do…

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Eight ways to build customer trust and loyalty

Everyone knows the way to build a business in through loyal customers, repeat business and referrals. But how do you know you will get these when you first work for a new customer? Here are eight ways to make it almost full proof. 1. Be a knowledgeable professional. Customers tend to trust contractors that are…

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Referral Programs, Why they work.

Word-of-mouth is the best advertising. Although this is a familiar saying, most contractors do not use the very people who create the best word-of-mouth advertising – satisfied customers. It’s important that once you have satisfied your customer that you then learn how to use this satisfaction for a referral and/or reference programs. You can literally…

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