Should you answer a customers question about the competition?

I saw this come up in a Travel blog (Disney vs. Universal). Sould employees of one be allowed or banned from answering a question asked about the other? And thought it can easily relate to our business as well since it comes up for us at least a couple of times a week. Now obviously…

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How to use and analysis a referral program.

During this month of Business Planning in December, we will take a look again of how to use a customer referral program and how to analysis its progress or failure. I know this will be a long post, but please bear with me. First of course is to all ready have a referral program in place.…

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How to avoid pricing mistakes.

Pricing is a big issue right now for us and for many others. We just finished an in depth mid year review and have found that the overhead costs that have been sneaking up on us over the last year or so have really affected our bottom line. So like so many others we are…

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