Give Information to Your Readers

Improve your website with informational or educational links, pages, blog posts, and or white papers available for download for readers. The more content and the more often you update this content will increase your site’s SEO, increase the number of visitors, get loyal readers, and over time new customers. Here is a list of suggested…

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Why use ‘Long Tail’ Keywords?

The term ‘long tail’ was first used by marketer Chris Anderson to describe the strategy of finding less-competitive niche market buyers vs. broader markets, that single or two-word, short keywords will generate. Keywords are a cornerstone of inbound marketing. Here at Soap Warehouse, we had some very difficult keyword problems. First, our major market, truck…

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